The world of being a Telaeris intern can be both wonderful and terrifying. Wonderful in that you are given the opportunity to gain industry experience and insight, yet terrifying in that you are constantly challenged by projects where you have no idea where to start. It is in these moments of uncertainty and fear that you get to show what you are truly made of. Recently I was presented with one of these moments.
I was asked to create a cartoon video demonstration for one of our products to be shown at an upcoming trade show. I thought to myself, “I have no idea how to make and edit a video. There has to be someone way better suited for this than me…” I felt like I was stranded on a desert island with no idea how to get food or water – totally helpless. But I had a choice; I could either take the challenge head on, or accept failure. Since failure wasn’t an option, I knew what I had to do. So I took a step back and laid out a plan for my project.
首先，我需要收集更多信息。 我查看了几个卡通营销视频的例子，并试图分析它们是如何制作的。 它实际上似乎比我想象的要容易得多。 我需要做的只是想出一个脚本，记录它，为“动画”制作卡通剪纸并将它们放在一起。 以下是一些简单的步骤，我想与您分享如何制作成功的卡通产品视频：
Think about what your product is, what problem it solves, and a story that can showcase this. We found that it worked well to just talk through a story or two, recording as we went. Doing this storytelling and recording off-the-cuff actually allowed us to come up with some nice ideas. Write your script down and edit, edit, edit – think about the images and video clips that will match each sentence.
这很关键 - 找到办公室里最好的无线电语音。 对我们来说，这是一个名叫哈利的实习生，办公室因为他柔软而有男子气概的声音而绰号“流畅的爵士乐”。 创建一个干净，清晰的音频文件并放在一边。 您将为此脚本完成其他所有工作！
我将带有相机的三脚架放在演示文稿纸的顶部，然后将纸张放在乒乓球桌的顶部。 我玩了一点灯光然后瞧，我的电影设置完成了！ Janky，但有效。
If you’re an artist, bully! I, however, am not. So I listed out the images I needed and gave them to my boss. His wife remembered a friend, Ryan Kawamoto, from high school, who used to create wonderful hand drawings. Turns out he had become a part time illustrator and he was willing to help us out. You can 看看他的工作在这里！ His great artwork made everything else look more professional. Once the images were complete, I printed them onto cardstock and cut them out with an exacto-knife. My “actors” were ready to go.
这是试验和错误成为你最好的朋友和最大的敌人的地方。 我开始认为最好的方法是为整个视频录制多个短片场景。 它在我的脑海里简单而精彩，因为我能够挑选出我最喜欢的镜头，然后将它们全部放在一起进行编辑。 哦，多么天真！
一旦我将所有剪辑加载到视频编辑软件上，灾难就开始了。小场景从场景到场景的过渡看起来不稳定和可怕。 没有任何编辑可以解决它。 我需要完全重启。 我准备好了，就在我去角落里哭泣之后......
Time to go back to the drawing board. How would I fix these transitions so that the video would appear seamless? I decided to try the opposite of my initial approach. Instead of using multiple, tiny scenes and trying to meld them all together, I just kept the camera rolling and took the scenes over and over. I then edited out the parts that weren’t needed. To help the flow of the process I drew up a story board to keep me on point with which scenes were next.
This is where I get to share all my newly found and vast cinematographic wisdom! Take your time with each scene and remind yourself that going slow and steady will produce a much cleaner result. In my own results, the transitions became much smoother and in the end, it looked awesome. The process of filming, getting frustrated by things not working and then feeling the following elation when they did, repeated itself until the project was done.
To be fair – when I first started, my boss specifically told me that this was what I was signing up for. To be successful in my new career of software development I would have to embrace the cyclical triad of: