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我成为SPAMmer的那一天

Is the function of email changing? It used to be that the easiest way to stay in touch with somebody was by sending them an e-mail. Send them a quick note and often a response would be back in your inbox in under a few hours. However, in my current work, I have come to a recent observation. Direct e-mails to people often now 要求 跟进电话,看看是否收到了信息。

I believe the issue is truly one of overload. Almost everybody has at least one email address and often it is required by work. When I see my friends’ inboxes, the unread emails often range in the hundreds. We just don’t have time to respond appropriately to every message and get our daily work done.

据Pew Internet称,在2008 62中,有%的美国人在工作时使用电子邮件。 “电子邮件仍然是最受欢迎的在线活动。 垃圾邮件和电子邮件超载是长期存在的问题,但在社交网站和短信时代,电子邮件的主要威胁是无关紧要的。“

同样,杰伊康拉德莱文森在他的书中 游击营销 这一观察结果表明:“88百分比的成人互联网用户拥有个人电子邮件帐户......全国各地的147百万人几乎每天都使用电子邮件。”特色产品和服务是人们打开和回复电子邮件的最大原因。 认为 Groupon。 最低的? 特别优惠和折扣。

It seems to me that Facebook and LinkedIn have stepped in to replace email for sharing stories and staying in touch – the first for personal, the second for business. No need to cut and paste that long travel adventure write-up from one e-mail to the next – one post and everyone can see it instantly. And the conversation stays with it! The place where email still rules is for direct, private communication. Additionally, it is useful in more professional settings when a social network would be too informal, a tweet or text too short, and many people – who may or may not be on the networking sites – need to be reached at once. This brings me to my recent mis-adventure with email.

A couple weeks ago, I wanted to get the word out about Telaeris’ new blog XCHARX the one you are probably looking at right now. My conclusion was that the best way to reach out to people I had contact with, through business or otherwise, would be to send an email. After combing contacts through Outlook and Gmail, I was able to identify over 1000 people I 亲自 knew. Some of these people I had not talked to in many years, but I still felt that they would likely be interested in what we were doing. I composed the text, broke it up into three 500 address lists, and clicked “Send”. Little did I expect what would happen next.

The first problem I encountered was that many people had changed their e-mail addresses over the years, so of these 1000+ e-mails, I received 100 bounces. Why? Who knows – maybe they all went to war and died. Maybe they changed companies. Maybe they have an over-exuberant spam filter. How does one track down old contacts?

I found searching Facebook to be hopeless. Too many people had the same name and few had specifically identifiable pictures. LinkedIn turned out to be much more successful – your profile follows you from company to company. More importantly, you and your contacts often share known connections, so it is far easier to identify the correct Bob Smith from the hundreds available.

The second problem became apparent when I had collated this list of old contacts and wanted to send a follow-up e-mail to these folks. Because of the high number of bounces, Our Google Apps account had identified my account as sending SPAM. I was prohibited from sending e-mails for 24 hours because my actions resembled those of a SPAMmer. Since we use Google Apps for our company, IXCHARXm not sure how we would have gotten around this limitation XCHARX especially as I wanted to send it as a personal e-mail.

那么现在与人保持联系的最佳方式是什么? 人们切换ISP。 企业折叠。 电子邮件地址更改 我认为,对于我的钱,与个人或团体保持零星联系的最佳方式是通过社交网络,并仅使用电子邮件来处理关键的日常事务。

你发现什么是与人保持联系的最佳方式?

电子邮件和垃圾邮件的有趣链接

作者:Telaeris CEO David Carta

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